OUR RICH HISTORY

THREE GENERATIONS OF DONS

Today it's part of a renowned, celebrated tequila legacy. But our rich tradition began in 1873 with one visionary, Don Cenobio, in the agave fields of Tequila, Mexico. He worked tirelessly and passed down hard-earned wisdom and his son and grandson did the very same, resulting in some of the most cherished tequila anywhere. This is the Tres Generaciones® Tequila story.


THE SUPER PREMIUM TEQUILA

THE PRIDE AND PASSION OF THE DONS

One of the proudest accomplishments of the Sauza family, Tres Generaciones® is the result of three generations of hard work, wisdom, skill, passion and courage—a super premium tequila, triple distilled for superior smoothness, to be enjoyed neat, on the rocks, or in a selection of sophisticated cocktails.

Find out more about all three variants of Tres Generaciones and learn about our distillation process.

TRES GENERACIONES® PLATA

CLEAN AND SMOOTH

Our Plata Tequila is an un-aged, crystal clear tequila made from 100% blue agave. It is triple-distilled, giving it a unique pure agave taste and smoothness.

COLOR: Brilliantly clear and colorless
AROMA: Mild fleshy agave with hints of citrus and sweet floral notes
BODY: Smooth and light with clean tingle
TASTE: Initial spiciness on a background of herbs and fresh agave. It is exceptionally well balanced with no bite or burn.
FINISH: Lingering white pepper, finishing clean and cool

TRES GENERACIONES® REPOSADO

SWEET AND SPICY

Our Reposado Tequila is, naturally, made from 100% blue agave. It is triple-distilled for smoothness, then rested in American Oak barrels for at least four months.

COLOR: Bright gold
AROMA: Pepper, spice and herbs in balance with light oak character
BODY: Smooth, round and slightly sweet
TASTE: Initial spiciness, with toasted oak, on a background of herbs and fresh agave
FINISH: Warm and dry with lingering white pepper

TRES GENERACIONES® AÑEJO

RICH AND SMOKY

Our Añejo Tequila has a rich, 100% blue agave flavor enhanced by 12 months in toasted American oak barrels where it gains its delicate amber hue, an array of subtle flavors, and its unique smooth, smoky finish.

COLOR: Pale amber
AROMA: Strong toasted oak, light-cooked agave and a hint of caramel-vanilla sweetness
BODY: Round, smooth and complex
TASTE: Full and balanced. Starts with brown sugar, fades soft oak and clean agave
FINISH: Warm oaky finish

PRODUCTION PROCESS

In the very same distillery where Don Cenobio Sauza began everything in 1873—and with every bit as much pride and dedication as the Sauza Dons before him—our Master Blender hand selects only the only most distinctive tequila to become Tres Generaciones.

HAND GROWN AND HARVESTED AGAVE PLANTS

The story behind a bottle of Tres Generaciones® Tequila begins with a tiny agave plant in the nursery at the Sauza Ranch. It is nurtured by hand for the first year, then planted in the fields and cared for another six to eight years until it reaches perfect ripeness. Judging that moment—and hand-harvesting the agave plants—is the job of our Jimadores, whose rare skills are passed on from generation to generation.

GENTLY EXTRACTED 100% PURO DE AGAVE

We insist on the process of "gentle extraction." This removes the harsh bitter fibers of the agave plant before we begin to cook the sweet agave juice inside. This helps us achieve the purest agave flavor with no harsh burn.

CRAFTED WITH PASSION BY THE MASTER DISTILLER

Our Master Distiller hand selects only the most distinctive batches for Tres Generaciones® and tastes them at each stage of production—ensuring that only the finest tequila of the most superb quality reaches the bottling stage. Even then, every batch is checked again by a dedicated panel of expert tasters.

TRIPLE DISTILLED FOR REFINED AGAVE FLAVOR

After cooking and fermentation, Tres Generaciones® is distilled three times, rather than the typical two distillations used by most tequilas. This removes any remaining impurities, producing a smoother, more refined flavor without any harshness or burn.

RICHLY AGED IN AMERICAN OAK

Tres Generaciones® Añejo and Reposado tequilas are aged and mellowed in distinguished American white oak barrels, adding beautifully complex flavors. Our Reposado rests in barrels for at least four months, gaining a pale gold color and light oaky flavor. Our Añejo spends at least 12 months in oak barrels, medium-toasted to enrich the taste with a wonderful, smooth, smoky finish.

LABELED BY HAND

Finally, each of the three Tres Generaciones® tequilas are bottled and labeled by hand at La Perseverancia, the same distillery where the Sauza family began pioneering their craft in 1873.

Welcome to Tres Generaciones®

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Triple Distilled in Mexico. Tres Generaciones Tequila, 40% alc/vol

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