Tres Generaciones® Triple Distilled Tequila
Behind each sip of Tres Generaciones, you’ll discover a story of resiliency pushing our family to achieve our ultimate legacy – a tequila worthy of your glass.
The First Generation
DON CENOBIO SAUZA
1873
Don Cenobio Sauza founded the Sauza tequila distillery, "La Perseverancia," and was the first to export tequila outside Mexico, helping it to become one of the world's great spirits.
The Second Generation
DON ELADIO SAUZA
1903
At the age of 26, Don Eladio Sauza took over the family business and brought it to new heights, massively expanding the business and championing the name and birthplace of the spirit as "Tequila" when exporting to America.
The Third Generation
DON FRANCISCO JAVIER SAUZA
1946
Don Francisco Javier Sauza, known as the first global ambassador of tequila, carefully crafted a small batch of tequila to commemorate his family’s 100 years and three generations of wisdom and skill in tequila-making, creating tequila we know of today as Tres Generaciones.
Our Tequilas
Tres Generaciones®
Plata
Clean and Smooth
Our Plata Tequila is an un-aged, crystal clear tequila made from 100% blue agave. It is triple-distilled, giving it a unique, pure agave taste and smoothness.
COLOR: Brilliantly clear and colorless
AROMA: Mild fleshy agave with hints of citrus and sweet floral notes
BODY: Smooth and light with clean tingle
TASTE: Initial spiciness on a background of herbs and fresh agave. It is exceptionally well balanced with no bite or burn.
FINISH: Lingering white pepper, finishing clean and cool
Tres Generaciones®
Reposado
Sweet and Spicy
Our Reposado Tequila is made from 100% blue agave. It is triple-distilled for smoothness, then rested in American Oak barrels for at least four months.
COLOR: Bright gold
AROMA: Pepper, spice and herbs in balance with light oak character
BODY: Smooth, round and slightly sweet
TASTE: Initial spiciness, with toasted oak, on a background of herbs and fresh agave
FINISH: Warm and dry with lingering white pepper
Tres Generaciones®
AÑEJO
Rich and Smoky
Our Añejo Tequila has a rich, 100% blue agave flavor enhanced by 12 months in toasted American oak barrels where it gains its delicate amber hue, an array of subtle flavors, and its unique smooth, smoky finish.
COLOR: Pale amber
AROMA: Strong toasted oak, light-cooked agave and a hint of caramel-vanilla sweetness
BODY: Round, smooth and complex
TASTE: Full and balanced. Starts with brown sugar, fades soft oak and clean agave
FINISH: Warm oaky finish
Our Unique Process
Tres Generaciones is produced at the same distillery where Don Cenobio began everything in 1873 - Destileria La Perseverancia. Our agave is hand-selected by our Master Distiller only when perfectly ripe, after 6-8 years. We fresh-press our agave, extracting the juice before it is cooked, resulting in reduced bitterness and a crisp, agave-forward flavor.
Triple Distillation
After cooking and fermenting our agave, we distill our tequila three times, rather than the typical two distillations process. As pioneers of this method, we believe this extra step removes any remaining impurities in our tequila, producing a more refined flavor without any harshness or burn.
The result? Unrivaled nuance and smoothness in every sip.
